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glossary of terms
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A.B.C.
ADI
Adjacencies
Affidavit
Audience
Audience Duplication
Availabilities
Billboard
Break
Cable T.V.
Circulation
Composition
Controlled Circulation
Cost Per Rating Point
Cost Per Thousand
Coverage
Cumulative Audience
Dayparts
Demographics
DMA
Efficiency
Fixed Position
Fixed Rate
Flight
Format
Frequency
G.R.P.s
Gross Audience
Gross Impressions
H.U.T.
Hiatus
Independent Stations
Live Copy
Makegood
Neilson
Painted Bulletin
Percent Coverage
Position
Poster Panel
Psychographic
Rating Point
Reach
Regional Editions
Rop
Share of Audience
Showing
Strip Programming
Target Audience
Total Audience Plan
Transit Advertising
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